City seal and marketing logo redesign
Summary
The city is considering its first unified marketing logo after years of seven-plus inconsistent images. Commissioners want anything new anchored to the historic seal and sponge diver heritage rather than modern designs. The public will get a chance to weigh in before any final adoption.
At a glance
- Total mentions
- 3
- Last 30 days
- 0
Last discussed Jun 23, 2026.
Impact analysis
About $50,000 spent on the branding study so far, with $10,000-$20,000 more for a marketing campaign still to come.
Residents, tourists, and businesses would all get one consistent city image if a final design is adopted.
Mentions & discussions (3)
Board of Commissioners - Jun 23, 2026
Staff was asking the board for consensus on the final city seal and marketing logo design. The seal appears on official documents and the logo shapes how the city presents itself.
Board of Commissioners - Feb 26, 2026
The city is updating its marketing brand for the first time since 2014, keeping the official seal for legal documents while adding a cleaner sponge-helmet icon for trucks, signage, and the website. A unified look helps residents instantly recognize official city communications and supports tourism and economic development.
Board of Commissioners - Feb 5, 2026
The city is considering its first unified marketing logo after years of seven-plus inconsistent images. Commissioners want anything new anchored to the historic seal and sponge diver heritage rather than modern designs. The public will get a chance to weigh in before any final adoption.
We'll email you when it's on an upcoming agenda and when it's voted on, at most once a day.
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