Signature Seasons Tourism Initiative
Summary
A proposal to spend about $1.5 million in tourist tax dollars turning Sing Out Loud into a year-round cultural engine with three seasonal activations, aiming to fill slow months and stabilize local businesses. Members loved the concept but want staff to bring back a formal plan and funding source before committing — some worried about dipping into Category 2 nonprofit arts money.
At a glance
- Total mentions
- 3
- Last 30 days
- 0
Last discussed May 18, 2026.
Impact analysis
About $1.5 million in TDT funds requested (potentially $2.5 million with private partners), with a projected 12x return in visitor spending.
Residents, off-season small businesses, restaurants, and workers gain steadier year-round demand and activity.
Existing nonprofit arts and heritage grantees in Category 2 could see funding squeezed if new money comes from that allocation.
Mentions & discussions (3)
Tourist Development Council - May 18, 2026
A proposal to spend about $1.5 million in tourist tax dollars turning Sing Out Loud into a year-round cultural engine with three seasonal activations, aiming to fill slow months and stabilize local businesses. Members loved the concept but want staff to bring back a formal plan and funding source before committing — some worried about dipping into Category 2 nonprofit arts money.
Tourist Development Council - Mar 16, 2026
The Council was scheduled to continue discussing a plan to organize tourism marketing into themed "seasons" — like a September "Dates of Spain" theme — to draw repeat visitors and spread tourism countywide. It could shape how tourist tax dollars are spent on promotion all year, not just in peak season.
Tourist Development Council - Feb 2, 2026
The council was scheduled to workshop an initiative aimed at promoting tourism across multiple seasons in St. Johns County. Because no minutes or transcript are available, the substance of the discussion is unknown.
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