Tourism performance and Nights of Lights
Summary
Beach nourishment and a closed 100-foot pier section cut pier revenue from over $600,000 in FY 23 to much less; piling repairs start next week and revenue should rebound by 2028.
At a glance
- Total mentions
- 4
- Last 30 days
- 1
Discussed at 1 meeting in the last 60 days; most recently Oct 19, 2026.
Impact analysis
Pier fund is running short on revenue for a couple more years until repairs wrap up.
Anglers and pier visitors once the full pier reopens and revenues stabilize.
Mentions & discussions (4)
Tourist Development Council - Oct 19, 2026
Tourist tax collections are up 1.9% to $22.25 million through August, on track for a record $23.6 million, though hotel occupancy eased to 63.7%. The VCB is focused on mid-week and shoulder-season visits, with a new Nights of Lights app at 110,000 downloads and an economic impact study underway.
Tourist Development Council - Jun 15, 2026
The Cultural Council and the VCB each presented required FY2027 promotion plans showing how bed-tax money will market the county next year. The final versions go before the Council for approval in July as part of the budget package.
Tourist Development Council - May 18, 2026
The city is asking the TDC for $800,000 in bed tax money to run the 2026 Nights of Lights — shuttles, security, restrooms, and traffic management. Last year's plan worked, and the event brought over $120 million in economic value to the county.
Fiscal Year 2027 Administrator's Budget Session - May 12, 2026
Beach nourishment and a closed 100-foot pier section cut pier revenue from over $600,000 in FY 23 to much less; piling repairs start next week and revenue should rebound by 2028.
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