Weston Jewelers/Rolex building

Lives across the canal at 1111 E. Las Olas and thinks the building is beautiful but far too big for the 'postage stamp' lot; would support a two- or three-story version.

Villaggio Las Olas condo association president: current zoning caps the site at 35 feet, rezoning east of the canal sets a bad precedent, and a 74-foot building would destroy neighborhood character — though he welcomes an upscale jeweler at the right scale.

Supports the Rolex project, saying a big brand would bring tourists and fit the shopping corridor.

40-year resident who says Fort Lauderdale is an international destination and Rolex belongs on Las Olas — the board should think about the corridor's future.

Beverly Heights association secretary and Himmarshe Hammock HOA president: appreciates the concessions but warns the rezoning sets a precedent that could destabilize the residential character and property values of Beverly Heights and Colee Hammock.

Beverly Heights Association president: the team is great, but the zoning change matters most; she questions the parking study's use of residential-area spaces and notes several restaurants under construction will compete for the same parking.

Retired municipal land-use attorney (45 years): a successful store will create more parking demand that spills into nearby neighborhoods — the development should bear its own burdens.

Chamber of Commerce real estate chair: international buyers don't know Fort Lauderdale — losing the Galleria's luxury retail hurt the city, and this store is needed to keep values up.

Publisher of the West Side Gazette supports the project as responsible growth — but noted he came to oppose the earlier Cistrunk View item and was denied the chance after the agenda was reordered.

Former Sistrunk-area business owner who says if the city can transform Sistrunk, it can handle luxury retail on Las Olas — supports the project.

Co-developer: Rolex approved this site after rejecting five others and views Fort Lauderdale as the 'new Riviera'; the team changed the plan in response to community feedback.

Moss Construction's builder: the project elevates Las Olas and he personally commits to being a proactive neighborhood liaison during construction, including on seawall work that won't close the canal.

Supports the expansion of Las Olas, saying it adds prestige, foot traffic and local economic activity.

Knows developer Ed Dykes from his Panthers days, calls him honest, and says the project fits Las Olas as the city's 'Rodeo Drive.'

Also lives at 1111 E. Las Olas: Southeast 12th Avenue is already a traffic choke point, people cruise residential streets for parking, and there are plenty of jewelers nearby — urges the board to weigh traffic in the zoning call.

Says high-end retail on Las Olas means more jobs, stronger local shops and a nicer community for everyone.

Lives a block away and boats on the canal: wants to know if seawall construction will block boating, and complains the 10th Terrace road closure has dragged on for nearly six years. Builder said the waterway won't close.