City Renaming
Summary
Daytona Beach Shores is thinking about dropping the "Daytona Beach" from its name and just going by "The Shores." This rebrand aims to give the coastal town its own distinct identity separate from its famous northern neighbor.
At a glance
- Total mentions
- 1
- Last 30 days
- 1
Impact analysis
Marketing and signage changes will cost taxpayers some cash upfront, but a fresh brand could attract more tourists and boost local property values down the road.
Local business owners and tourism boards win big because a unique name helps them stand out from Daytona Beach and draw in fresh crowds.
No groups negatively affected
Mentions & discussions (3)
Daytona Beach Shores or The Shores? What did voters choose?
Daytona Beach Shores or The Shores? What did voters choose? Daytona Beach News-Journal
Daytona Beach Shores moves to rename city to 'The Shores'
Daytona Beach Shores moves to rename city to 'The Shores' FOX 35 Orlando
Daytona Beach Shores leaders to consider proposal to rename city ‘The Shores’
Daytona Beach Shores leaders to consider proposal to rename city ‘The Shores’ WKMG
We'll email you when it's on an upcoming agenda and when it's voted on, at most once a day.
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