Downtown Clearwater Branding and Messaging Initiative
Summary
The board reviewed a proposal from RB Oppenheim Associates to provide marketing and PR services, aiming to promote downtown Clearwater and maintain business visibility during ongoing construction projects.
At a glance
- Total mentions
- 4
- Last 30 days
- 0
Last discussed Jul 13, 2026.
Impact analysis
Funded through existing marketing budget allocations.
Downtown merchants and local businesses looking for increased foot traffic and brand visibility.
Mentions & discussions (4)
Downtown Development Board — July 13, 2026
A fresh destination brand and "Find It!" marketing campaign were officially approved to attract visitors and boost local businesses.
Downtown Development Board — May 18, 2026
RB Oppenheim Associates presented a comprehensive destination branding initiative featuring the "Find It in Downtown Clearwater" narrative and two distinct logo concepts, Horizon and Mosaic. Board members expressed general support for the messaging framework and conducted a straw poll favoring the Mosaic logo concept.
Downtown Development Board — February 2, 2026
Staff updated the board on the new marketing contract with RBOA aimed at creating a consistent brand and messaging strategy for downtown Clearwater.
Downtown Development Board — January 12, 2026
The board reviewed a proposal from RB Oppenheim Associates to provide marketing and PR services, aiming to promote downtown Clearwater and maintain business visibility during ongoing construction projects.
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