Visit Lauderdale logo fight
Summary
Commissioner Davis wanted 'Broward County' added under the Visit Lauderdale logo to brand all 31 municipalities, but hundreds of tourism leaders showed up in opposition, citing market research and rebranding costs up to $2 million. Davis withdrew the item.
At a glance
- Total mentions
- 1
- Last 30 days
- 0
Last discussed Aug 20, 2026.
Impact analysis
A full rebrand launch could cost around $2 million, per Visit Lauderdale's president.
If adopted, businesses outside Fort Lauderdale across all 31 municipalities; as withdrawn, the existing Fort Lauderdale-aligned brand prevails.
No one, now that the item is withdrawn.
Mentions & discussions (1)
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