Business Jobs
Visit Lauderdale branding (Item 85)
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Community sentiment
Opposed (4)
At a glance
- Public comments
- 4
- Last 30 days
- 0
Last discussed Aug 20, 2026.
Public comments (4)
OpposedTim (CEO, The Restaurant People)Aug 20, 2026
A tourism industry leader representing multiple boards said research shows adding Broward County confuses the public and urged keeping the brand intact.
County Commission — August 20, 2026 · 2:12:01 →OpposedIna Lee (tourism industry representative)Aug 20, 2026
A 29-year MAC veteran cited original market research showing Fort Lauderdale ranked first and Broward County last among destination names, and urged the board not to 'mess with' a billion-dollar industry.
County Commission — August 20, 2026 · 2:14:03 →OpposedGeorge HanburyAug 20, 2026
The former NSU president argued place brands like 'Fort Lauderdale' built the university's global recruitment and urged the board not to dilute the brand.
County Commission — August 20, 2026 · 2:16:12 →OpposedStacy RitterAug 20, 2026
Visit Lauderdale's president explained that full rebrand launches cost about $2 million each, as done in 2021 and again earlier this year.
County Commission — August 20, 2026 · 2:19:33 →