FIFA World Cup 2026 sponsorship

Representing Lauderhill and the Broward Welcomes the World committee, he asked the County to redirect $1 million of its World Cup sponsorship to municipal fan zones, watch parties and youth programming.

Lauderhill's vice mayor said cities have worked with the host committee for a year and asked that Broward's cities not be left behind Miami-Dade in World Cup benefits.

A Lauderdale Lakes commissioner argued Broward deserves its share of World Cup tourism dollars and asked the commissioners to advocate for local watch parties and activations.

The host committee's CEO pitched Broward's $2 million investment, citing 13,295 contracted FIFA room nights, seven matches, and promising watch parties and promotional partnership for Visit Lauderdale.

The host committee chair, a veteran of three Super Bowl host committees, said FIFA is an '800-pound gorilla times ten,' hotel bookings are up dramatically, and committed to negotiating deliverables in good faith.